After logging in, a user is taken to a personalized dashboard and greeted with an overview of their recent gallery activity, sales history, lab orders, an action to create a new gallery, and links to various tips or blog posts. Although this information is insightful, this page suffers from hierarchy issues. The presentation of the content is weighted too similarly across the page, and most users are unsure of what they are looking at and what actions require their immediate attention.
Photographers tend to be visually-minded people. The dashboard should provide a quick glance to the user of what is happening within the ShootProof system as it relates to their business. The recent gallery activity should utilize the gallery cover image rather than plain text; this type of visual treatment will help a user easily distinguish one gallery from the next.
Grouping the lab orders within different status bubbles seems to be sub-optimal. Instead, I opted to display the lab orders in a tablular format to provide more data points and context. In the example below, the three most recent lab orders are visible and a user can click on each table row to access an individual lab order.
The sales history is displayed similar to what you might find on a cryptocurrency or financial services website. The segmented tabs allows the user to toggle the sales activity between one day, one week, one month, three months, one year, and five years. These tabs might vary based on actual user activity.
Lastly, the notifications and tips now live in a sidebar along the right-hand side of the page. This information is still visible but de-emphasized. This makes the gallery activity, lab orders, and sales history appear more front-and-center and establishes a stronger visual hierarchy throughout the application dashboard.