Upon logging in, most users are greeted with a quick synopsis of their recent gallery activity, sales history, lab orders, links to tips or blog posts, and an action to create a new gallery. This information is helpful, but the presentation is too similar across the board and most users often miss it.
Most of our users are visually-minded, and the dashboard should give our photographers a sense of what is happening within the system at a quick glance. I decided that the recent gallery activity should utilize the gallery cover imagery instead of just plain text. This visual treatment will help a user discern from one gallery to the next.
The three most recent lab orders are displayed in a tabular format. A user can click on each table row to quickly access their orders.
The sales history is displayed similarly to the trends found on a stock investment or cryptocurrency website. I also added a segmented control to allow a user to toggle the sales activity between one day, one week, one month, three months, one year, and five years. Of course, these toggles may vary based on how long a user has had an active account.
Lastly, I moved the notifications and tips into a sidebar on the right-hand side of the page. I wanted to de-emphasize this information but still keep it front-and-center, while primarily highlighting the gallery activity, lab orders, and sales history.