Hoefler & Frere-Jones

July 26, 2011




I’ve spent the last week or so dissecting and analyzing the layout of Wired magazine. As part of my research, I started to dig into the typefaces that the publication uses. I found that most (if not all) of the typefaces used in the magazine were designed by Hoefler & Frere-Jones.

It’s kinda funny… I’m supposed to be studying the layout of the magazine (“recreating the almighty grid”), but I’m more interested in the type choices.


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